Southern rapper Waka Flocka Flame‘s much talked about nude PETA (People for the Ethical Treatment of Animals) “Ink, Not Mink” campaign officially launched today.

Wearing nothing but strategically placed teddy bear and camera necklaces, Waka Flocka Flame is the first rapper to star in PETA’s Ink, Not Mink ad campaign. He shows off his tattoos, and a lot of skin, in the new ad, which urges, “Ink, Not Mink. Be Comfortable in Your Own Skin and Let Animals Keep Theirs.